Working as a financial analyst or advisor can be a satisfying and financially rewarding career path to go down.
However, if you want to make it to the position of being an established and sought-after authority on all money matters, you need to work your way up the greasy pole.
The good news is that you can achieve your ambitions in this role without plowing huge sums into marketing your services, so here are some examples of ways to thrive that won’t cost the earth.
Make smart investments
It sounds obvious, but if you aren’t being smart about how you manage your own money, you won’t be in a position to make the right decisions for how cash belonging to other parties should be handled.
There are lots of ways to get up to speed with intelligent investing strategies, such as by making a habit of following the markets, reading as much as you can on industry niches that interest you, and also checking out SoFi’s automated investing platform to see how algorithmically derived portfolio management is handled in the modern era.
Get sponsored by an employer
In order to get your foot in the door as a financial analyst, you’ll need a degree-level qualification in a relevant subject. However, to continue your training and professional development, you won’t necessarily need to fund this off your own back.
Many employers will be willing to cover some or all of the costs of team members that want to go back to school, on the proviso that the skills they attain in the process will be put to good use when they return to their professional role.
Focus on a particular market
It’s both more difficult and more costly to carve a career as a financial analyst if you try to become a jack of all trades, and cater to clients from every conceivable position on the spectrum.
Having a narrower focus and specializing in a particular niche is more efficient and effective as a strategy.
That way you’ll not only be more of an expert in the field you select, but you’ll also have fewer rivals vying for the same clients. In turn this should lead to increased loyalty and more of a connection with the people you do win over to your cause.
Emphasize the customer experience
This is something that a lot of financial analysts overlook, and yet it can mean the difference between winning and retaining clients, and seeing them slip through your fingers.
Don’t just meet base-level expectations, but push ahead with a customer experience that’s exceptional. This involves everything from being courteous to keeping clients in the loop and making them feel valued.
You should see this as almost like a guerilla marketing tactic. By wowing customers, you’ll compel them to recommend your services elsewhere, and as positive murmurings spread by word of mouth, your star will rise without it costing anything.
Put your stamp on social media
If you want to be considered an industry expert in any sphere today, you can’t shy away from social media trends.
Your digital profile is just as important as your career achievements, so even if you’re not the biggest fan of using these tools, it’s something you’ll have to accept as a necessity.
This goes hand in hand with building a brand, and you can do this in a way that plays to your strengths, rather than pushing you outside of your comfort zone.
For instance, if you’ve got a way with words then writing blog posts and sharing these on your social feeds will work wonders.
On the other hand if you’ve got great presentation skills, then posting financial explainers to YouTube or TikTok could set you apart from the crowd.
It’s definitely possible to thrive as a financial analyst on a budget, whether you work for a larger organization or set up your own practice.
You can’t get complacent in this competitive field, because if you do then it’s not just a question of finding that your career stagnates, but that you actually slip backwards. So strive to be special and you’ll be rewarded.
How To Get Started Investing
The international bestseller by CERTIFIED FINANCIAL PLANNER™ Scott Alan Turner. Choose the right accounts & investments so your money grows for you – automatically. No jargon, confusion, or pie in the sky promises. Just a proven plan that works.