Running a B2B wholesale company is somewhat different from running a B2C business. First, your target audience is different from B2C companies, which in turn, means that you will need to have a different focus for your marketing. Your processes and operations will also need to differ and your overall strategy will need to be specifically aligned to your B2B clients.
But, how do you increase your sales? What should you be focussing on to target new clients and keep them coming in to increase your revenue?
We took a look at some of the ways that B2B wholesale companies around the world are increasing sales and their revenue. Let’s dive straight in.
Improve Your Marketing Efforts
As a wholesale business, you will not be targeting individual customers. You will rather be focusing on other companies, and this needs to be reflected in your marketing strategy.
Your social media channels, emails, and paid ads will need to be targeted at your potential clients and have the right keywords and content for them to organically find you.
Keyword research is going to be key when it comes to getting the right content out. Find out what your clients are searching for and create content around that to be picked up by search engines. The amount of content that you put out will also count in your favor. So, make sure that you have regular posts going out and that your paid ads are showing up regularly on Google searches.
If you don’t have the time or resources to focus on your digital marketing efforts, consider hiring a B2B marketing agency. Not only will they have the expertise in what and when to post, but they will also have the resources to monitor the marketing efforts and make adjustments where necessary to increase your conversion rates.
Have the Right Tools and Platforms
When it comes to B2B wholesale, you will want to automate as much as possible and have the right platforms to help you along your journey. There are a number of great platforms for you to choose from that will streamline everything from your marketing process to your inventory management.
But, luckily, there are also great platforms that focus specifically on B2B wholesale and provide a comprehensive solution. For example, JOOR offers innovative technologies for seamless wholesale management. They provide a platform for virtual showrooms, provide data feedback systems for continuous monitoring and management, and allow you to manage everything from ordering management to payment processing.
On this platform, you will be able to plan more effectively with the advanced visual assortment, pinpoint clients with the curated marketplace and make use of the chat services for real-time communication.
There are various other platforms that integrate together for streamlined management, but, if you can try and get everything in one place, do so. It will significantly reduce your workload.
Map Out Your Customer Journey From Discovery to Delivery
You will want your clients to keep coming back to you time and time again. So, creating a customer journey that is seamless and streamlined from start to finish is critical.
Go through your journey yourself. From entering the website, and following the sales funnel, make notes of what your clients see and experience throughout the whole journey.
Are there elements that can be improved upon? Can something be made quicker and easier? What about your delivery experience?
You will need to ensure that your products are delivered effectively, efficiently, and quickly. If you can prove that your wholesale business has a streamlined distribution process, this will certainly enhance the company’s image in the eyes of customers.
Use an effective system or partner with a company that can regulate the shipping process. Look for one that is automated so that it can track your goods in real-time, and alert you when a delay occurs.
Measure, Monitor, and Test Everything
We mentioned this earlier, but it’s important to expand on it. It is critical to track all of your data and information coming into your company so that you can make adjustments where necessary.
Let’s look at your marketing, for example. Your social media platforms, as well as platforms like Google Analytics, will allow you to track the success of your campaigns. You will be able to see how many click-throughs and conversions each campaign received and what was successful and what wasn’t.
From there, you will be able to map out future strategies armed with the knowledge of what works and what doesn’t. Keep all metrics in mind for every point of your business and map out a successful marketing strategy from start to finish.
The Bottom Line
Increasing your wholesale sales might seem like an impossible mission, but it doesn’t have to be. If you are struggling with this problem, refer to our article. Try out these four strategies and see which one works best for your business.
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